I kicked him out of my office. I wasn't harsh about it. But I was abrupt. I interrupted him midsentence, and I told him the interview was over.
It shouldn't have ended that way. He was the perfect candidate. Well educated. Great references. Perfect résumé. Former Division 1 athlete. I love hiring athletes and ex-military. Perfect on paper.
What happened?
I asked him, "How do you feel you can add value to my organization?" He paused, and asked me what we did exactly.
Seeing the look on my face, he rephrased.
"Well, from your site, I can tell that you, um ..."
I interrupted him and said, "Thanks for coming in, but this interview is over."
I don't have time to waste. Neither does the business owner, hiring manager, HR manager, or whoever is interviewing you.
I don't want you to get kicked out of my office, or anyone else's for that matter.
So I'm going to tell you three simple steps that will get you every job you apply for.
1. Be indispensable.
A few years back, I wanted to be a vice president. I went on interviews and did OK. I decided that to lock in the offer I would work for it. I spent three weeks compiling a sales plan. I offered this plan to the hiring manager.
It had projections. It was a look into how I work. It was the proverbial extra mile. Weeks later, while negotiating my salary, he said, "There's another candidate who will take this job for half what you're asking for."
I asked, "Did he provide you with a sales deck mapping out your next year of sales?" He chuckled, and said, "No."
I got the job. I had become indispensable.
I asked Victoria James Bayley, president of Victoria James Executive Search, what candidates could do to ensure they get the job.
She stressed that before you walk in the door you should "know everything that you can possibly know about the company." She itemized "annual report, company website, blog posts, culture, market, and brand positioning. Most specifically, its challenges and goals."
2. Bring good attention to the business by building your personal brand.
Building your personal brand with a blog, content marketing on LinkedIn, video blogging, or even a good Twitter following are of great value to companies. That ecosystem (if engaged) are learning from you, sharing ideas, and helping to set the pace of your industries culture.
If you can bring followers and readership, you've already brought positive PR and marketing attention before you even step in the door.
Leveraging your personal brand to conduct research can become an indispensable tool as well. Creating content on your blog to support your potential employer can become a great asset.
Victoria advises leveraging social media even further. "Know the people's background, tenure, personality, with whom you will interview," she says.
3. Show your love for the company or industry.
While campaigning for a job in social media, I launched Facebookshouldhireme.com. On that site, I shared how I felt the company would profit from my hire.
I discussed my sales strategies, and how I thought social media was changing Madison Avenue. I also spoke about my history and I how I would help Facebook. I detailed my love of social media and how I wanted to be a part of the industry.
Did Facebook hire me? No. The attention gleaned from Facebookshouldhireme.com helped me land a job at Buddy Media. Buddy was later acquired by Salesforce for close to a billion dollars.